According to a study done by a customer research firm, a majority of people that bought Radiohead's new album, In Rainbows, paid $0 for it.
Radiohead decided to let fans choose how much to pay for their new album and made it available only through their website. The study found that 62% of people didn't pay a penny for the new album. The other 38% paid an average of $6.00 for the new record.
Radiohead decided to release the album themselves, breaking a long tradition of releasing their albums in a CD format through a major record label. The move has its share of supporters and critics, some calling it a shrewd move at a time of declining CD sales and others seeing the online release as a publicity stunt.
Credit: AP
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